Huggies Wet/Dry Case hanging on toddler's high chair while they eat

Partnering for Innovation

Today’s moms with little ones are always looking for new ways to simplify their busy lives. Perfect for on-the-go cleanups, this wet/dry case of Huggies Wipes is practical and convenient as well as colorful and stylish.




Health and Wellness

Service Offerings

Retail Product

Answering the Call

Kimberly-Clark knows that life with a baby can be full of challenges, especially when it comes to being out and about. They are always looking for ways to provide moms with innovative, streamlined solutions, and they went to work to redesign the Huggies Wet/Dry Wipes case. Instead of the existing hard plastic case, the product now comes in a flexible, convenient pouch with on-trend graphics that can easily fit in a crowded diaper bag. It’s reusable, too, with a zipper for efficiently reloading wipes. The flip-top lid makes dispensing a breeze, and the buttoned wrist strap means the pouch can be fastened to strollers, shopping carts, car headrests—wherever it’s most convenient.

Close up of Huggies Wet/Dry Case
The Results

Huggies Clutch n Clean will be a new (or seasoned) mom’s grab-and-go product, at the grocery store, at the beach, in the car, or on vacation. Easy to use, and easy to find at national retailers everywhere. Busy moms will be sure to want more than one!

Messy toddler eating in high chair alongside Huggies Wet/Dry Case

Organized, prepared, on trend—moms can depend on Huggies to make clean-up a little more enjoyable. Life with baby just got a little easier! Creating products your consumers can depend on is something we take into consideration on each and every project at Surge Creates.

Kellogg’s Special K Water Bottle

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