Man opening Old Spice gift bag

Pampered for the Holidays

Old Spice is an old favorite, but it can be challenging to make it jump off the shelf in the midst of so many competing products. Proctor & Gamble wanted to find a way to let consumers know that this tried-and-true favorite still delivers a powerful punch.


Proctor & Gamble

Personal Care

Service Offerings
  • Retail Gift with Purchase
Giftable Innovation

Just in time for the season of giving, the team behind P&G curated a selection of favorite Old Spice products in an eye-catching, travel-ready, high-quality tote. It’s always a challenge to buy for the guy who has everything, and this ensemble is a great gift for today’s man on the go. Not only will he appreciate the variety of body care essentials included, but the durable travel bag is a welcome and practical bonus for his next rugged adventure.

Beauty shot of Old Spice gift bag with products
The Results

This gift keeps on giving, and it even includes a free four-week subscription to Sports Illustrated. Women will appreciate the added value, and the guys in their life will love the versatility.

This project represents one of our values here at Surge which is generosity. This value comes to light in a lot of our projects — this one specifically by creating a brand experience that allows friends and families to interact with our client in a way that means so much more than just a simple body wash.

Kimberly-Clark Huggies Wet/Dry Case

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